Purple Bond-Strengthening Color Depositing Shampoo

The No Fade Fresh hair color system, created and perfected by professional hair colorists, is based on salon technology to refresh bleached and color-treated hair. As the inventors of the color-depositing shampoo and conditioner category, No Fade Fresh utilizes proprietary semi-permanent direct dye color deposit technology in an easy-to-use shampoo and conditioner format. All products feature proprietary bond-rebuilding ingredients to repair damaged hair.

Why do our customers love No Fade Fresh? It's a plant-based, clean beauty hair color solution that is vegan, cruelty-free, and PETA certified. Our products are free of harsh chemicals, sulfates, parabens, gluten, mineral oil, phthalates, ammonia, and peroxide. We never test on animals, and most importantly, there is no damage to the hair.

The problem we're solving is hair color fade. Our 13 semi-permanent color-depositing shampoos and conditioners use direct dyes that meet the highest safety standards. All colors are dye safety tested and compliant. The easy-to-use formula in the shower, with just a 2-5 minute shampoo and condition, allows you to keep your color looking fresh without any long-term commitment.

For the most vibrant purple color, the hair must be bleached or pre-lightened to a blonde shade. The lighter the starting color, the brighter and more even the results will be. Darker color-treated hair can also use the Vivid Purple Bordeaux shade, but the results will be less vibrant. On brown hair with highlights, you'll see more vibrant purple tones.

The longevity of the color depends on the specific shade used, how often and how long it has been applied, and the condition and porosity of the hair. Vivid shades tend to take more time to wash out. To try a new color, simply stop using the product and wash with a clarifying shampoo.

While our products typically don't stain the hands, we suggest wearing gloves if your hands are particularly dry. The healthy hair color routine is easy: use the No Fade Fresh Shampoo and Conditioner together for extra color intensity, optimum color hold, rich lather, nourishing, and smooth conditioning. For added strength and bond rebuilding, use the Bond Rebuilder as a 2-5 minute treatment or a 20-minute conditioning mask.

Our vegan and cruelty-free formula is also free of ammonia, peroxide, gluten, parabens, and PPD. The colors can be intermixed to create custom shades, and we recommend testing on a few strands first before applying to the entire head. Apply the product everywhere you want color and rinse until the water runs clear.

No Fade Fresh is available in a variety of options, including shampoos, conditioners, duo sets, and bundles, to suit your specific hair care needs and achieve your perfect color.

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